Wave Products

The fun and exciting brand, Wave Products is based in Salt Lake City, UT. Their site portrays their dedication to creating quality adventure gear with a sense of humor you can only expect from the owners of Pit Viper. I worked closely with their branding team and merchandising to make sure the site conveyed their brand aesthetic, and product features.

The site features custom variant galleries, in-cart cross-selling, quick view pop outs, product feature tooltips and more, all optimized for user satisfaction.